Welsh childhood Essay Example for Free

Welsh youth Essay Dylan Marlais Thomas was conceived in the Welsh seaport of Swansea, Carmarthenshire, Wales, on October 27, 1914. His dad, David John, was an English educator and an eventual writer from whom Dylan acquired his scholarly and artistic capacities. From his mom, Florence, a straightforward and strict lady, Dylan acquired his disposition, demeanor, and regard for his Celtic legacy. He had one more seasoned sister, Nancy. He went to the Swansea Grammar School, where he got the entirety of his conventional training. As an understudy he made commitments to the school magazine and was distinctly keen on nearby old (stories went down inside a culture). He said that as a kid he was little, slender, ambivalently dynamic, brisk to get grimy, wavy. During these early school years, Thomas got to know Daniel Jones, another nearby student. The two would compose many sonnets together, and as grown-ups Jones would alter an assortment of Thomass verse. Subsequent to leaving school, Thomas bolstered himself as an entertainer, columnist, analyst, scriptwriter, and with different random temp jobs. At the point when he was twenty-two years of age, he wedded Caitlin Macnamara, by whom he had two children, Llewelyn and Colm, and a little girl, Aeron. After his marriage, Thomas moved to the angling town of Laugharne, Carmarthenshire. Starts composing profession To help his developing family, Thomas had to compose radio contents for the Ministry of Information (Great Britains data administrations) and narratives for the British government. He additionally filled in as an airplane heavy armament specialist during World War II (1939â€45; a war battled between Germany, Japan, and Italy, the Axis forces; and England, France, the Soviet Union, and the United States, the Allies). After the war he turned into an observer on verse for the British Broadcasting Corporation (BBC). In 1950 Thomas made the first of three talk visits through the Reproduced by authorization of AP/Wide World Photos . Joined Statesâ€the others were in 1952 and 1953â€in which he gave more than one hundred verse readings. In these appearances he half presented, half sang the lines in his Welsh performing voice. Thomass wonderful yield was not enormous. He composed just six sonnets over the most recent six years of his life. An overwhelming talk plan significantly eased back his scholarly yield in these years. His conviction that he would kick the bucket youthful drove him to make moment Dylanâ€the persona of the wild youthful Welsh minstrel, cursed by drink and ladies, that he accepted his open needed. At the point when he was thirty-five years of age, he portrayed himself as old, little, dull, clever, and dashing gushing specking peered toward †¦ going bald and toothlessing. During Thomass visit to the United States in 1953, he was booked to peruse his own and other verse in somewhere in the range of forty college towns all through the nation. He likewise proposed to take a shot at the lyrics (text) of a drama for Igor Stravinsky (1882â€1971) in the latters California home. Thomas commended his thirty-ninth birthday celebration in New York City in a temperament of gay elation, following the exceptional accomplishment of his simply distributed Collected Poems. The merriments finished in his breakdown and ailment. On November 9, 1953, he passed on in St. Vincents Hospital in New York City. A few reports ascribe his demise to pneumonia welcomed on by liquor abuse, others to encephalopathy, a cerebrum illness. His body was come back to Laugharne, Wales, for internment. Artistic works Thomas distributed his first book of verse, Eighteen Poems (1934), when he was not yet twenty years of age. The reeling energy of a verse inebriated student destroyed the Philistine as hard a blow with one little book as Swinburne had with Poems and Ballads, composed Kenneth Rexroth. Thomass second and third volumes were Twenty-five Poems (1936) and The Map of Love (1939). The sonnets of his initial three volumes were gathered in The World I Breathe (1939). At this point Thomas was being hailed as the most stupendous of the surrealist artists, or writers who utilized fabulous symbolism of the subliminal in their section. He recognized his obligation to James Joyce (1882â€1941) and specked his pages with imagined words and quips (the utilization of at least two words that sound the equivalent, for the most part for hilarious purposes). Thomas additionally recognized his obligation to Sigmund Freud (1856â€1939), expressing: Poetry is the musical, definitely story, development from an over dressed visual deficiency to a bare vision.†¦ Poetry must drag further into the away from of light more even of the shrouded causes than Freud could understand. A Portrait of the Artist as a Young Dog (1940) is an assortment of comical self-portraying (having to do with expounding on oneself) draws. Thomas cherished the wild scene of Wales, and he put quite a bit of his adolescence and youth into these accounts. He distributed two all the more new assortments of verse, the two of which contained a portion of his best work: Deaths and Entrances (1946) and In Country Sleep (1951). Gathered Poems, 1934â€1953 (1953) contains the entirety of his verse that he wished to safeguard. Subjects and style Thomas asserted that his verse was the record of my individual battle from murkiness toward some proportion of light.†¦ To be deprived of dimness is to be perfect, to segment of haziness is to make clean. He additionally composed that his sonnets with every one of their crudities, questions, and disarrays, are composed for the love of man and in commendation of God, and Id be a condemned fool on the off chance that they werent. Energetic and serious, striking and savage, Thomas composed that he turned into a writer since I had gone gaga for words. His feeling of the extravagance and assortment and adaptability of the English language radiates through the entirety of his work. The subject of all of Thomass verse is the festival of the perfect (genuine) reason he found in all human and common procedures. The pattern of birth and blooming and passing, of affection and demise, are likewise found all through his sonnets. He commended life in the oceans and fields and slopes and towns of his local Wales. In a portion of his shorter sonnets he tried to recover a childs honest vision of the world. Thomas was enthusiastically devoted to his morose workmanship, and he was a capable, completed, and every so often complex specialist. He made, for instance, in excess of 200 forms of Fern Hill before he was happy with it. His initial sonnets are moderately baffling and complex in sense however basic and clear in design. His later sonnets, then again, are basic in sense however complex in sounds. Under Milk Wood, a radio play charged by the BBC (distributed 1954), was Thomass last finished work. This sonnet play isn't a dramatization however a motorcade of peculiar, ludicrous, and enchanting Welsh locals. During the twenty-four hours introduced in the play, the characters recall and consider the easygoing and vital snapshots of their lives. Undertakings in the Skin Trade and Other Stories (1955) contains all the uncollected stories and shows the mind and silliness that made Thomas a charming partner.

Benefits of Feedbacks for Exponential Growth of Any Business

Question: Talk about theBenefits of the Interpersonal Skill of Feedback in the Workplace. Answer: Presentation The training where individuals trade data, which means, and perspective through non-verbal and verbal messages and which is up close and personal message is what is alluded to as relational correspondence (Beebe et al., 2014). Relational correspondence is the means by which the language is passed on and the nonverbal interchanges sent in a tone of motions, outward appearance, and non-verbal communication. Intelligent Communication Skill of Feedback At whatever point individuals are conveying, the audience members will react to the message conveyed to them. The reaction of the crowd empowers the speaker to figure out how the crowd got the message. The message from the beneficiaries which permits the speaker or the sender to know how precisely the message was gotten is alluded to as a criticism. Input could either be as outward appearance, in which the crowd react by utilizing outward appearances or in the verbal structure in that audience members react by remarking (De Janasz et al., 2014). For example, when the crowd doesn't comprehend what the sender is passing on, the crowd will appear through outward appearance. Likewise, when the crowd is unmistakably and precisely getting and deciphering the message, their outward appearance will call attention to. Advantages of the Applying Interpersonal Communication in the Workplace The relational correspondence expertise of input is exceptionally pivotal at a position of work. The workers and the chiefs should have compelling input aptitudes. For example, the workers must show the director that they have not comprehended the headings given or offered to play out an individual undertaking. The laborer ought to imply any misconception through verbal input (Baker et al., 2014). Verbal input is progressively successful in that the sender rehashes guidelines right away. End Relational correspondence aptitude is the procedure where individuals trade data up close and personal. One of the relational aptitude is criticism, which is the manner in which the crowd pass on the message to the sender on how they have gotten the conveyed message. Criticism is essential in the working environment since it empowers a quick progression of work. Reference List Dough puncher, A., Perreault, D., Reid, A. furthermore, Blanchard, C.M., (2013). Input and associations: Feedback is acceptable, criticism amicable culture is better.Canadian Psychology/Psychologie canadienne,54(4), p.260. Beebe, S.A., Beebe, S.J. also, Redmond, M.V., (2014).Interpersonal correspondence: identifying with others seventh edn, Allyn and Bacon, Boston. De Janasz, S. C., Crossman, J., Campbell, N., Power, M. (2014).Interpersonal Skills in Organisations(2nd ed.). North Ryde, N.S.W.: McGraw-Hill.

Blog Archive GMAT Impact Tackling Reading Comprehension Problems

Blog Archive GMAT Impact Tackling Reading Comprehension Problems With regard to the GMAT, raw intellectual horsepower helps, but it is not everything. In this blog series,  Manhattan Prep’s  Stacey Koprince  teaches you how to perform at your best on test day by using some common sense. We previously examined  how to read Reading Comprehension (RC) passages. If you have not read our earlier article, go ahead and do so right now. Today, I want to talk about the three primary types of questions that appear on RC: Main Idea, Specific Detail, and Inference. I also want to talk about how to analyze RC problems. In general, we learn the most from a problem after we have finished doing it. Our  review  is the real learning experience. Any problem can (and should!) be analyzed using the questions discussed in this “How to Analyze a Practice Problem” article. How would that work with a Reading Comprehension question? Glad you asked.  This article  contains an example of a complete RC Inference problem analysisâ€"you will learn not only how to analyze an RC problem but also how to tackle Inference problems. (In general, Inference problems ask us to deduce something from some piece of evidence provided in the passage.) Let’s tackle  Main Idea questions  next. These questions focus on the main point of a passage, though we could also be asked to give the main point of just one paragraph. Specific Detail questions ask us to address some particular detail mentioned explicitly in the passage. We could be asked  what  the passage says  or  why  the author mentions  a certain thing. Knowing whether you are dealing with a What question or a Why question is important. Think about the answers to these two questions: What are you studying? Why are you studying it? Completely different answers! Those will cover most, if not all, of the RC question types you will see when you take the GMAT. You might also encounter a Strengthen or Weaken question, similar to the questions that we see in the Critical Reasoning section. These are fairly rare in RC, thoughâ€"chances are good that you will not actually see one. So go ahead and tackle those Reading Comprehension question types and remember this: when you are studying, your goal is not (just) to get the question right. Your goal is to learn something that you could apply on a different question (or  questions) in the future! Share ThisTweet GMAT Impact Blog Archive GMAT Impact Tackling Reading Comprehension Problems With regard to the GMAT, raw intellectual horsepower helps, but it is not everything. In this blog series,  Manhattan Prep’s  Stacey Koprince  teaches you how to perform at your best on test day by using some common sense. We previously examined how to read Reading Comprehension (RC) passages. If you have not read our earlier article, go ahead and do so right now. Today, I want to talk about the three primary types of questions that appear on RC: Main Idea, Specific Detail, and Inference. I also want to talk about how to analyze RC problems. In general, we learn the most from a problem after we have finished doing it. Our  review  is the real learning experience. Any problem can (and should!) be analyzed using the questions discussed in this “How to Analyze a Practice Problem” article. How would that work with a Reading Comprehension question? Glad you asked.  This article  contains an example of a complete RC Inference problem analysisâ€"you will learn not only how to analyze an RC problem but also how to tackle Inference problems. (In general, Inference problems ask us to deduce something from some piece of evidence provided in the passage.) Let’s tackle  Main Idea questions  next. These questions focus on the main point of a passage, though we could also be asked to give the main point of just one paragraph. Specific Detail questions ask us to address some particular detail mentioned explicitly in the passage. We could be asked  what  the passage says  or  why  the author mentions  a certain thing. Knowing whether you are dealing with a What question or a Why question is important. Think about the answers to these two questions: What are you studying? Why are you studying it? Completely different answers! Those will cover most, if not all, of the RC question types you will see when you take the GMAT. You might also encounter a Strengthen or Weaken question, similar to the questions that we see in the Critical Reasoning section. These are fairly rare in RC, thoughâ€"chances are good that you will not actually see one. So go ahead and tackle those Reading Comprehension question types and remember this: when you are studying, your goal is not (just) to get the question right. Your goal is to learn something that you could apply on a different question (or  questions) in the future! Share ThisTweet GMAT Impact Blog Archive GMAT Impact Tackling Reading Comprehension Problems When it comes to the GMAT, raw intellectual horsepower helps, but it is not everything. In this weekly blog series,  Manhattan GMAT’s  Stacey Koprince  teaches you how to perform at your best on test day by using some common sense. A couple of months ago, we took a look at how to read Reading Comprehension (RC) passages. If you did not read that earlier article, go ahead and do so right now. Today, I want to talk about the three primary types of questions that appear on RC: Main Idea, Specific Detail and Inference. I also want to talk about how to analyze RC problems. In general, we learn the most from a problem after we have finished doing it. Our review is the real learning experience. Any problem can (and should!) be analyzed using the questions discussed in this How to Analyze a Practice Problem article. How would that work with an RC question? Glad you asked. This article contains an example of a complete RC Inference problem analysisâ€"you will learn not only how to analyze an RC problem but also how to tackle Inference problems. (In general, Inference problems ask us to deduce something from some piece of evidence provided in the passage.) Let’s tackle Main Idea questions next. These questions focus on the main point of a passage, though we could also be asked to give the main point of just one paragraph. Specific Detail questions ask us to address some particular detail mentioned explicitly in the passage. We could be asked what the passage says or why the author mentions a certain thing. Knowing whether you are dealing with a What question or a Why question is important. Think about the answers to these two questions: What are you studying? Why are you studying it? Completely different answers! Those will cover most, if not all, of the RC question types you will see when you take the GMAT. You might also encounter a Strengthen or Weaken question, similar to the questions that we see in the Critical Reasoning section. These are fairly rare in RC, thoughâ€"chances are good that you will not actually see one. So go ahead and tackle those RC question types and remember this: when you are studying, your goal is not (just) to get the question right. Your goal is to learn something that you could apply on a different question (or questions) in the future! Share ThisTweet GMAT Impact

Violence Against Women s Violence - 1187 Words

Violence Against Women Women have always been thought of as the weaker sex. Women have been through a lot through the ages and we have come a long way. From just being seen as someone to cook and clean and look after the children, women are now running billion dollar companies, and running for president. However, violence towards women is still a worldwide problem. While not all violence is directed at women, they share the brunt of violence through physical, emotional and even financial means. Physical Violence When we think of violence the first thing that comes to mind is to harm someone through physical means. All women regardless of age, class, ethnicity, sexual orientation, etc. are subject to male violence. From a low-income mom†¦show more content†¦Emotional abuse endured in one relationship can prevent a woman from ever wanting to be vulnerable in a relationship again. Walls are built up in order to avoid emotional attachment. It takes a special man to come in and with time and patience bring them down, only once complete trust and understanding has taken place. Even once a woman may become free of her abuser stalking is real and can wreak havoc for her. Imagine not being able to go to the grocery store without having to watch behind your shoulder each step of the way. Or having to sleep with one eye open, never quite letting yourself relax. â€Å"Many women are criminally harassed by partners, since violence by an intimate partner does not necessarily end when the relatio nship ends† (Rosenberg Duffy, 2010, p.171). The emotional turmoil for a woman and her children is undeniable and no one can live like this. A co-worker was in a relationship like this, she was constantly watching for him as she drove home, or went out for the night with a friend. If he saw her she would be bombarded with text messages accusing her of anything he could think of. When it was him who had been unfaithful in the relationship and moved out with the next door neighbor. Even so he had control issues and he didn’t want her, but he didn’t want anyone else to have her either. They have two young impressionable daughters and they have seenShow MoreRelatedViolence Against Women s Violence872 Words   |  4 PagesIntroduction Violence against women unfortunately is a very prevalent and critical issue in our society. It is a worldwide but still hidden problem. Freedom from the threat of harassment, battering, and sexual assault is a concept that most of us have a hard time imagining because violence is such a deep part of our cultures and our lives. 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The National Coalition Against Domestic Violence reports that every 9 seconds, a woman is physically assaulted or abused in America.(NCADV) To understand domestic violence, one must first understand what domestic violence can consist of, and that is; the use or threat to use physical, sexual, or verbal behavior to force the partner to do something one wants; to

What Is a Blackberry Winter

Character Comparison - Hills Like White Elephants/A...

Stefanie A. Thomas Professor Judith Angona English 152 9 October 2012 Character Comparison – Two Repressed Women Both â€Å"Hills like White Elephants† by Ernest Hemingway and William Faulkner’s â€Å"A Rose for Emily† center around two women who are repressed by their lives’ circumstances. However, outside of their feelings, their situations could not be more different. Miss Emily Grierson is trapped in a life of solitude, despondency, and desperation. The girl, or â€Å"Jig†, is equally as desperate, but her repression is not born of loneliness or restraint—it is the child of her freedom. Repression comes in several forms, but it will suffocate and consume you. In â€Å"A Rose for Emily†, Miss Emily Grierson lives a life of quiet turmoil. Her†¦show more content†¦Ã¢â‚¬Å"Jig† is a young, modern woman who is faced with the decision of prolonging her freedom and the stability of her relationship or accepting motherhood and the responsibility that comes with it. It is not to say t hat motherhood is a prison; it is that motherhood would be the death of everything she loved, mainly travelling, and the very stability of her relationship with her lover, â€Å"the American†. â€Å"The American† says, â€Å"‘That’s the only thing that bothers us. It’s the only thing that’s made us unhappy.’† (Hemingway 115) which unequivocally shows that the center of conflict inside of their relationship is the presumed pregnancy. There are several instances in the story that â€Å"the American† reiterates â€Å"Jig’s† options for her future. Although he expresses that he would support and love her no matter what the ultimate choice is, she feels conflicted and her pain, which builds throughout the story and as the conversation progresses, becomes more obvious. What is most interesting is, as his second thoughts about the unspoken abortion spike, her resistance to discuss the topic any further grows in tandem. Although the two heroes’ love for one another is evident, there is the aching uncertainty between them: Is there room for a child in their relationship built of travelling, drinking, and discovery? â€Å"Jig’s† repression, just like Miss Emily’s, is inevitable because of their presented circumstance. TheseShow MoreRelatedANALIZ TEXT INTERPRETATION AND ANALYSIS28843 Words   |  116 Pagesor a short story. Events of any kind, of course, inevitably involve people, and for this reason it is virtually impossible to discuss plot in isolation from character. Character and plot are, in fact, intimately and reciprocally related, especially in modern fiction. A major function of plot can be said to be the representation of characters in action, though as we will see the action involved can be internal and psychological as well as external and physical. 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Shanghai Tang the First Global Chinese Luxury Brand free essay sample

The First Global Chinese Luxury Brand Table of Content Pg3: What is a luxury brand? How is it different from a regular, mass-market brand? How does one build a luxury brand? Pg4 amp; 5: How would you characterize Shanghai Tang’s brand image and sources of brand equity? Pg5 amp; 6: What are the strengths and weaknesses of the brand’s existing Personality and image? Pg7: What might have accounted for Shanghai Tang’s unsatisfactory results in building a global luxury Chinese brand? What could they or should they have done differently? How has Shanghai Tang positioned itself relative to other luxury brands? How might the positioning be improved? Pg10: Reference page What is a luxury brand? How is it different from a regular, mass-market brand? How does one build a luxury brand? â€Å"David Tang’s vision was to create a lifestyle brand that reintroduced Chinese aesthetics to a consumer audience†. 1 He wanted to take old and modern Chinese culture and put in a fashion line that made sense to a new audience. Shanghai Tang was geared from the beginning to be China’s first global luxury brand, but getting to that point was easier said then done. By creating a stepping-stone to go worldwide, Tang’s vision would be the start of putting China in the spotlight for future global investments. A luxury brand is a product that is usually not essential, but is wanted because of the image that they portray. Being a luxury brand is usually associated with affluence, and carries a prestige along with its name. Luxury brands are usually produced with a higher quality of care and attention to detail. Unlike mass-market brands, luxury brands are fairly exclusive and have large price tags. Mass-market brands are usually taken lightly and are not as lavish like the difference between a Kia and a Mercedes-Benz. When building a luxury brand from the ground up proper data needs to be gathered to insure no costly mistakes are made. By calling it a luxury brand it assumes a certain segment of the market including age, education, and income levels. This is much harder when trying to become a global brand because you’re trying to understand local tastes in other parts of the world and you’re competing with other local products and services that are used and trusted already. Luxury brands have to be marketed properly in order to have a sustainable future, When Tang entered The New York market his fashions and other Chinese kitsch were met with confusion. The old and modern takes were lost on the wealthy American audience and it ultimately cost Tang their location. How would you characterize Shanghai Tang’s brand image and sources of brand equity? When Tang set out to build a lifestyle brand from the ground up I think he got in deeper then he could handle. Although his brand did have some powerful backing from celebrities and a large European conglomerate it still wasn’t enough to glide into the hearts and minds of consumers around the world. Tang’s flamboyant take on old and modern didn’t hit big with American audiences and his sales in areas other then the Hong Kong flagship didn’t meet expectations. The brand value that tang was trying to build would be later realized with Raphael le Masne De Chermont altered vision of Tang’s original idea. The truth behind Shanghai Tang’s brand equity is it took a long time to mature into what it is today. In terms of the overall value of the brand in Hong Kong it was strong, but it was sluggish in America, Japan, and Europe. Tang’s source of inspiration for his brand came from Chinese fashion from the 1920s and 30s. This is something that most people other then China wouldn’t really understand. It was very hard for him to convince others of his vision of Chinese culture and fashion to be accepted as a global brand. The true source of his brand value was cultivated out of Tang’s wealth and his ties to other wealthy companies. Although tourist and the Chinese youth took a liking to his brand it was a harder sell to other segments of the population. Tang’s own personality was a source as well, he wanted to play broker between east and west but I don’t really think he took the time to understand that his clothing wasn’t the problem but instead how he tried to market his brand. He was chasing a wealthy market that didn’t really pay much attention to his dealings. His brand-exhibited things that the public just wasn’t educated enough about and his over the top execution didn’t stick to consumers like he thought it would. When consumers trust a brand and find it relevant, they may select the offerings associated with that brand over those of competitors, even at a premium price. 2 What are the strengths and weaknesses of the brand’s existing personality and image? Le Masne later abandoned Shanghai Tang marketing concept of a high fashion clothing line to wealthy Americans in an effort to focus more on China. The Idea Le Masne had been to play to the strengths instead of its weakness. The image wasn’t bad overseas it was just weak and could’ve used more research before diving in again. Even though there was a lot backing up Tangs investment he had his sights set high and couldn’t really follow through with his plans of globalizing his brand. The image and personality of Tangs may have seemed a bit pretentious and a little over the top for most middle class consumers and even some wealthy ones. Some of the weaknesses displayed in Tang’s approach have to do entirely with his head on tactics. Instead of identifying common customer needs worldwide and determining the global brand image, He set his sights on rapid growth in an intensely competitive market. Brands are the face embodiment of a firm and Tang didn’t identify with most people, and couldn’t show both function and emotional benefits to his customers. 3 Another weakness in my view is that Tang seemed more interested in establishing a global brand name then actually going beyond that point itself. The perception of global brands can mean very different things around the world. Take McDonalds they operate in over 119 countries but each country perceives McDonalds in a different way. Weather it be a hang out for teenagers or a place that is fast and family friendly or even the value that can be gotten for very little money. Each of these positions reflects the brand image and what it means to other countries when they see the golden arches. Shanghai Tang didn’t really try to position itself in a multitude of ways, Tang just wanted to create a new project to put his family name to. By creating a brand that he wanted to take globally he should have thought about the diverse challenges that retail can pose. Although Tang’s vision had problems it also had strengths. Shanghai Tang was and is the first global luxury brand out of China to make an impact worldwide. The fact that tang was able to obtain the financial and symbolic backing of a European luxury conglomerate also makes Tang’s brands something to recognize especially for future Chinese firms. It should also be noted that along with the original store in Hong Kong 24 other outlets were open worldwide making the brand globally recognized. Trying to approach the wealthy around the world to see Tang’s vision wasn’t bad but rather short sighted, and in the long run affected the brands image. What might have accounted for Shanghai Tang’s unsatisfactory results in building a global luxury Chinese brand? What could they or should they have done differently? Most luxury brands are rather small or medium sized, except for a few large luxury conglomerates such as LVMH and PPR Gucci. 4 Tang enter a very risky market that is always loosing competitors because of fierce competition. In 2011 the flagship store in Hong Kong was closed because of high rent and maybe other undisclosed issues having to deal with low profit margins. Tang seemed to run with a Top-Down approach that made a little more vulnerable to future progress then was initially anticipated. The brand that Shanghai reflected didn’t run constantly with other countries and ultimately caused loses. The Brand identity fell short with consumers that weren’t from China and I think this was Cause by an unsure Brand. There were incongruity in presenting both pre-revolutionary and cultural revolution styles in the same store, and the tongue-in-check, post modern take on China’s heritage was ultimately lost on the wealthy American buyer. 5 Trying to convince a bunch of wealthy consumers that you should buy into us because we’re funky and out there and willing to take risks can only work some of the time. It’s a bigger gamble then a Coke trying to extend itself to a new country. Coke is very well established and recognized brand, but Shanghai Tang’s is still low on most people’s radar. Being able to establish a brand that people can trust and want to participate in is what should have come up at more meetings. The fact remains that David Tang was no big shot CEO; He was a rich kid that wanted to paint his name on the walls wherever he went. The business/ retail world is not very forgiving when you don’t do your homework. Having put his name on the line wasn’t enough, rather tackling a community of consumers that he might have seen at parties was what it seemed like he did. Tang could have been a little less ambitious to start with; it would have given him the room to grow instead of assuming that he had everything under control. Wealth and tourist don’t always go together but it seemed to work at the flagship store. Focusing on the Chinese upper class instead of foreign wealth in Europe and America would have made more sense, based on the population in China, there are over a million millionaires and a large market for growth opportunities. Slow market growth outside of China and a misdirected brand hurt, but with a shuffling of positions and new leadership, Tang’s was given another fighting chance to prove itself. How has Shanghai Tang positioned itself relative to other luxury brands? How might the position be improved? Many other brands such as LVMH Moet Hennessy Louis Vuitton, Ralph Lauren, Giorgio Armani, and Hermes have all migrated to the emerging Chinese market. Since there has been a booming demand for luxury goods in the Chinese market. Other companies such PPR SA (PP) and L’Oreal SA (OR) have also seen growth in the first half of 2012. 6 The thing is all these companies have been well established in the American and European markets for a long time, where as Shanghai Tang has not. Although it has made a mark in several countries it is struggling to maintain a foothold and has lost two stores in the process. Shanghai Tang positioned itself among all these other well-recognized brands and tried to go toe –to – toe, but they fell short in a few instances. Tang tried to push his brand into the spotlight way to fast and began to expand before he got his feet wet. He wanted to establish his brand to consumers that had little to no knowledge of Chinese culture, even in today’s market the most we know about China is that most of our products are being assembled or manufactured there. Even Ralph Lauren came under fire for Olympic uniforms that were made in china. China is indeed an emerging economic power and presents a lot of opportunity for growth in many markets, but just the opposite way I think some markets aren’t ready for China. David Tang wanted to be in league with all the other big players on the market, but failed to see his shortcomings. Tangs vision had to be repositioned in order to save what they already had and were able to rethink their initial focus. After a little rewiring and tweaking and under new management Tang began to see growth and was able to see the silver lining. It’s still stings that the flagship has fallen but the firm is still standing. Positioning helps consumers understand a firm’s identity and allows them to solidify an image to go with your name. After trying and failing Tang should’ve understood that he needed to refocus is attempt at the American market, and what wealthy Americans want or perceive when they think about Chinese fashion. Tang should understand as well that luxury goods work on a different level of production time and don’t see profits as often or as soon as mass market brands. In general more needs to be researched and understood of the growing Chinese market and more has to be done in order for other countries to accept a bold new products from China. As soon as other countries start to understand the new position that Shanghai Tang takes and can identify the brand as someone they can trust then it will attract more then the wealthiest markets and tourist.